Twitter gets Disney, NBC, Viacom to boost its NewFronts lineup

Twitter Gets Live ESPN Shows In New Deal

Twitter is going all in on video at NewFronts this year, announcing more than 30 video content deals with a number of media organizations, including NBCUniversal, Ellen Digital Studios, ESPN, Viacom, MLB, and multiple gaming companies.

Disney will work with the microblogging site to create sporting programming that will be telecast live, as well as other content. ESPN's award-winning and popular fantasy sports podcast Fantasy Focus Live will now also be live streamed daily on Twitter. Hearst Corp.'s magazine and digital media unit will produce original shows, including a "Seventeen" live news show on pop culture and fashion. Twitter said ad revenue was evenly split between the USA and overseas. Twitter and ESPN are set to announce specifics later Monday and on Wednesday at their "NewFront" media presentation on some of the live shows that will stream on the social media service. Twitter is also expanding its female-driven content with shows including election-themed Crash the Party from HuffPost and Liz Plank-hosted Divided States of Women from Vox Media.

"At Twitter, we are not flawless and we don't have all the answers", said Matthew Derella, global VP of revenue and content partnerships.

Live Nation Concert Series: After delivering live concerts to millions of fans, Twitter and Live Nation Concert's agreement will expand to include more concerts.

Madati added: "In the past year, we've really expanded our efforts with the best publishers and content creators in the world to bring a slate of programming that reflects those diverse content interests".




There'll be room for smaller broadcasters too, with new pilot shows sourced through Twitter's creator network Niche.

On the news front, Twitter is extending its deal with BuzzFeed for morning news show AM to DM, is planning interactive series The New Space Race from Vice News and science series Pattern from the people behind The Weather Channel.

Twitter's video views have almost doubled in the past year, according to the company, although it declined to provide specific numbers.

Barstool Sports: An eight-episode Twitter exclusive, Barstool Live is a new show offering insight on some of the biggest sporting events in the USA with Pat McAfee, Dean "Big Cat" Katz, and sports writer PFT Commenter. The former will focus on foody content, while the latter will cover the latest pop culture in a live news show format.

The short message platform has turned into a video powerhouse, generating revenue from video ads both in the USA and overseas.

Related news:

Hot News

isis-killer-beheading-video-story-top Brad's forecast | Severe weather Tuesday afternoon
May 02, 2018 - 01:21
North Dakota recognizes this week as Severe Summer Weather Awareness Week - a reminder that severe weather is not far away. More isolated severe storms will also be possible from central Kansas into western Oklahoma.

isis-killer-beheading-video-story-top Curry 'probable' for game 2 says Kerr
May 02, 2018 - 01:18
The over is 4-0 in the last four Pelicans games after allowing 100 or more points in their previous game. Davis has 10 rebounds to go with his 21 points, posting his fifth straight double-double this season.

isis-killer-beheading-video-story-top Season 4 of Fortnite is now live
May 02, 2018 - 01:16
With the Comet's arrival, Dusty Depot has been obliterated by the Comet and been replaced with an impact site called Dusty Divot. Many players had suspected that the Fortnite meteor was expected to crash land at Tilted Towers , but they were wrong.

isis-killer-beheading-video-story-top Amazon expanding Boston tech hub, hiring on 2000 workers
May 02, 2018 - 01:13
Seattle-based Amazon opened its first software development site in Vancouver in 2011 and now has more than 1,000 employees. They now operate a 156,000 square-foot location in TELUS Garden which opened to Amazon employees in 2015.

isis-killer-beheading-video-story-top Steelers love the physicality of Marcus Allen: 'He will strike you'
May 02, 2018 - 01:08
In addition to adding Washington to the receiving corps, Pittsburgh also has a rising star in JuJu Smith-Schuster. Ben Roethlisberger is about to enter his 15th National Football League season, all with the Pittsburgh Steelers .

isis-killer-beheading-video-story-top Cosby juror: I was convinced by comedy icon's deposition
May 01, 2018 - 04:58
Snyder added he was a "little too young" to know about Cosby's legacy, which includes the iconic The Cosby Show sitcom. Cosby said he rejected a plea deal that would have required him to serve house arrest and register as a sex offender.

isis-killer-beheading-video-story-top European Union makes last-minute attempt to avert USA trade war
May 01, 2018 - 04:57
The U.S. refused to offer the European Union compensation and said the request for consultations had no basis under WTO rules. No decision on a request can be made until it's been reviewed and posted online for 30 days for any objections.

isis-killer-beheading-video-story-top Giants need receiver, cornerback with final 2 picks in draft
May 01, 2018 - 04:55
Saquon Barkley will look awfully familiar to Penn State fans when he takes the field as a New York Giant for the first time. Hernandez will open running lanes for star rookie running back Saquon Barkley and will immediately help in pass protection.

isis-killer-beheading-video-story-top Barcelona wins league title in an nearly flawless season
May 01, 2018 - 04:55
The Argentinian wizard's speed of thought and feet around the box helped him to yet another hat-trick - the 46th of his career. Valverde deserves this more than anyone.

isis-killer-beheading-video-story-top Rohingya Muslims Protest in Bangladeshi Camp Calling for UN Protection
May 01, 2018 - 04:55
The Rohingya refugees arrived at the location, holding several posters and demanding safe repatriation back to Myanmar. On Friday, Human Rights Watch called for Myanmar's Rohingya crisis to be referred to the International Criminal Court.

isis-killer-beheading-video-story-top Conte backs Cahill for England World Cup spot
May 01, 2018 - 04:54
Conte believes he deserves an England recall: 'In this moment he's deserving to play. Now I think it's right to give an opportunity to Gary to play more.

isis-killer-beheading-video-story-top Syria regime forces 'advance' against Daesh
May 01, 2018 - 04:54
Regime forces were locked in violent clashes with IS fighters on Friday morning, the Britain-based monitor said. The government offensive in Damascus comes as part of a regime push to restore full control over the capital.

isis-killer-beheading-video-story-top Seahawks NFL Draft Picks 2018
Apr 30, 2018 - 03:37
They get a smooth cover player who plays with a swagger. "There's nothing, when you meet the kid, that would hold you back". Yes, a long snapper, a position drafted by the Packers for the first time in franchise history.

isis-killer-beheading-video-story-top Lea Michele and Zandy Reich Are Engaged
Apr 30, 2018 - 03:36
Back in August previous year , Michele shared a touching post about her beau on her birthday declaring her undying love for him. People reports that Reich personally designed the elongated radian-cut ring with Leor Yerushalmi and The Jewelers of Las Vegas.

isis-killer-beheading-video-story-top Toddler Alfie Evans dies in hospital
Apr 30, 2018 - 03:29
Tom added that their lives had been "turned upside down" by the "intense focus" his case had received. "We are heartbroken. The terminally ill 23-month-old British toddler at the center of a legal battle died on Saturday.