Trust in Facebook has spectacularly nosedived after its enormous data breach

Mr Zuckerberg said he is willing to fix the problems in Facebook even if that requires a substantial investment. Aaron P. Bernstein  Reuters

Facebook has shed more light on how it tracks people around the web, and confirmed once and for all that it does indeed keep tabs on people who don't even use the social network.

The Facebook blogpost comes as the company faces a class action lawsuit in California over its decision to launch a facial recognition feature for US users in 2011.

"They put Facebook on such a high pedestal that the bottom is more painful", Ponemon Chairman Larry Ponemon told the FT.

According to the blog, Facebook has updated its privacy policy making it a lot easier to understand how it is using the user data collected from other apps and websites. People want to know if and how their data was used by Facebook and third parties. If it finds they're doing anything Improper, Mark said they will ban them from Facebook.

After Facebook CEO Mark Zuckerberg testified in front of the US Congress last week, the company on Tuesday tried to clarify on questions how it collects data when people are not directly using the website or app. "This is because other apps and sites don't know who is using Facebook", Baser said in his post as part of Facebook's Hard Questions series. Facebook allows its users to adjust their News Feed and ad preferences for a more secure and personal experience.

The case is In re Facebook Biometric Information Privacy Litigation, 15-cv-03747, U.S. District Court, Northern District of California (San Francisco).

The company however said it is taking numerous measures.

The blog post also reviews the types of controls people with Facebook accounts have over their data.

Privacy concerns have swamped Facebook since it acknowledged last month that information about millions of users wrongly ended up in the hands of political consultancy Cambridge Analytica, a firm that has counted US President Donald Trump's 2016 electoral campaign among its clients.

In addition, Facebook has committed to inform ever user on the platform from 5pm on Monday, whether they are among the 87 million potential users whose data was shared with Cambridge Analytica.

"This kind of data collection is fundamental to how the internet works". Facebook Social Plugins such as Like and Share buttons are used by third-party apps and websites to make the site appear more social and also help share the website's content on the Facebook.

India will join the league of other countries such as France, Italy, the Netherlands, Germany, Mexico, Indonesia, the Philippines and the United States, where Facebook has already been running similar initiatives.

The company insists that it only provides insights for advertisers based on user metrics, and maintains that Cambridge Analytica, a political consulting firm based in the United Kingdom that claims to influence elections, took advantage of this system back in 2014.

The document, according to the Intercept, describes Facebook's ability to use its vast amount of personal data to identify individual users who are "at risk" of changing to competitors' products, and then target them with advertising at the moment they would be about to switch.

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