Apple is reportedly working on headphones to rival its own Beats

Appleā€™s Air Pods earphones have been a surprise hit. Now the company is planning a push into the high end of the market. Marcio Jose Sanchez  AP

Sources familiar with the product's development claim Apple is working on noise-canceling, over-ear headphones that'll rival offerings from market leaders such as Bose and even Apple's own Beats by Dre. All Bloomberg noted is that Apple is planning to release them sometime before the end of 2018, though there's a chance the entire project could be scrapped between now and then. According to Bloomberg, the company is said to be developing a pair of over-ear headphones that will work similarly to AirPods in which they'll be simple to pair with your iOS device. As a result, Apple is going to have to be smart about the pricing strategy, which it will, given its success with the AirPods.

As per the report, the rumored headphones will have noise-canceling capabilities and will sit in the high-end price segment. Although it hasn't released sales data, it seems that AirPods have sold well: They're included in the bucket of accessories Apple sells, which it labels as "Other Products" on its earnings reports, which has only increased in recent quarters.

Researcher NPD Group said past year that sales of AirPods and Beats headphones gave Apple 27 percent of the wireless headphone market and nearly half the dollars spent on the category.

Apple previously discarded the Beats Music streaming name when it launched Apple Music in 2015. Those headphones already take advantage of Apple's W1 chip.

Currently, the headphones are set to target the high-end of the market.

They'll be wireless headphones, much like the AirPods, and they'll integrate with Apple Music and Siri. The Apple headphones will likely use similar audio technology, driving up costs.

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