The Trailers Of Super Bowl LII, Ranked From Worst To Best

The ad effectively made the argument that every single ad people saw with clean clothes in it, or even the Super Bowl itself, was a Tide ad, making it a piece of marketing genius. For example, the average Super Bowl commercial for 30 seconds' length went for more than $5 million in 2018.

At first, NBC spokespeople said they were scrambling to find out what happened. "No game action or commercial time were missed", the statement said.

No other network approached NBC's dominance among adults 18-49 on Tuesday night, though CBS did top out among total viewers. Big wins for teasing the new season, as well as creating something captivating to watch.

Sunday's broadcast of the Super Bowl drew the big game's smallest audience since 2009, the Nielsen rating company announced Monday.

The final snafu of the night came after the Super Bowl ended.

The Eagles beat the Patriots 41-33 in a highly entertaining Super Bowl on Sunday. But a month from now, how many of them do you think we'll remember?

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UniMas was third, averaging 820,000 viewers, followed by Estrella TV, which averaged 260,000 and Azteca America, which averaged 80,000. Pyeongchang, not exactly a familiar location, is also in an unfavorable time zone for NBC, 14 hours ahead of the East Coast. Summed up, it is clear that Proctor & Gamble paid a great deal for Tide's Super Bowl commercial even if the exact numbers are unknown, which makes one wonder whether it was worth it or not.

NBC averaged 23.08 million viewers for its prime-time programming between January 29 and Sunday, according to live-plus-same-day figures released by Nielsen.

It's symbolic of a unique conundrum TV networks face now.

Over the years, Super Bowl commercials have drawn celebrity appearances and started viral campaigns. Costas told SportsBusiness Journal last month that he has "long had ambivalent feelings about football" and that the game should be hosted by someone who is "more enthusiastic" about the sport.

Lasting only a minute, the commercial for Doritos Blaze and Mountain Dew Ice was teased before the game between the Philadelphia Eagles and New England Patriots began.

Given that the NFL reached its all-time high Super Bowl audience of 114 million just three years ago, this data reflects a massive drop-off for the league that, among other things, coincides with a massive anthem protest movement that has helped fuel fan discontent.

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