Samsung sharply reduced its OLED display production

Samsung shares take a hit as iPhone X sales slump

In a follow-up story, Nikkei says that Samsung chose to cut OLED screen production in response to Apple's decision to reduce iPhone X orders.

Additionally, while Samsung's Display division has yet to set a production target for the April-June quarter, Nikkei reports that a further cutback may occur.

KitGuru Says: While the iPhone X might be selling slower than expected, the $1000 price tag will keep it profitable over the course of the year.

For the past three months of 2017, Apple sold over 77 million iPhones, recording an absolute record of profits and revenue in corporate history.

According to the Nikkei, "weak demand" for the iPhone X has led Apple to reduce production of the flagship smartphone. For the facility dedicated to making panels for Apple, the rate will fall to 50 percent or lower. It means we could see more mid-range Android smartphones with OLED screens in the near future.

A third new iPhone, expected to come in at 6.1-inches, is believed to stick with an LCD screen.

Frustrating the situation for Samsung may well be Apple's attempts to divide its supplier dependencies. Sources told Nikkei that Samsung's display arm will likely see a profit decline in the first half of 2018. For now, Samsung Display is the sole supplier for the current iPhone X. Samsung Electronics uses OLED for nearly 70 percent of smartphone models. However, the news of production cuts has given some investors cold feet. The total average daily sales of iPhone 8 and iPhone X is 120 percent the sales of iPhone 7.

Samsung isn't the only Apple OLED display provider to be hit by falling shares either.

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