Xiaomi beats Samsung to become top smartphone vendor in India

Xiaomi beats Samsung to become India's top smartphone maker with 27% market share: Canalys

After two back-to-back market research reports giving a thumbs up in the highly-competitive Indian market, the Chinese smartphone maker on Thursday said the constant innovation across its products and operating model has helped it reach this position.

According to a report by research firm Canalys, Samsung has been overtaken by Xiaomi in terms of market share in the fourth quarter of 2017.

The Canalys report said Vivo, Oppo and Lenovo rounded out the top five in the sales league table for the last quarter, each enjoying a 6 per cent share.

Separately, market researcher Counterpoint Research reported that Xiaomi conquered 25 percent of the market in the fourth quarter, while Samsung had just 23 percent.

Xiaomi, often dubbed the "Chinese Apple", has identified India as its next growth engine as it faces increasingly stiff competition in its home markets and looks for diversified, long-term earnings channels to shore up its plans for an IPO this year. Indian market is designed for the common people who are always looking for budget friendly smartphones, Xiaomi offers a huge range of smartphones to fulfil all the demands of its users and hence people are blindly following the brand and their products. Additionally, Xiaomi co-founder, Wang Chuan, who also leads the company's Mi TV product line, visited India a year ago to take stock of the average Indian consumer's TV viewing habits. Smartphone growth over the year might have been a bit slow at 6%, but the general economic factors of the country make it a very attractive proposition.




Samsung India has lost its number one position due to its inability to transform its low-priced smartphone products.

Xiaomi managed to beat Samsung by a couple of percentage points in the October - December 2017 timeframe, according to this new Counterpoint study, playing a key role in the remarkable growth of the nation's "affordable mid end segment".

Xiaomi is now the top selling smartphone brand in India.

Now leading with shipments close to 8.2 million units (27 per cent market share) in Q4 2017. Both the Mi A1 and Redmi Note 4 were featured on our value smartphone list for 2017. "We owe our undisputed leadership to the love and trust of millions of our consumers in the country". For Samsung, the most popular handsets during the period between October and December previous year were Samsung J2 2017 and J7 NXT, the marketing firm said.

Xiaomi is far from being the only mainland-based smartphone company enjoying success in the world's second most populous country. On the other hand, Xiaomi may also come up with something even more better for the consumers.

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