The Weeknd dumps H&M over racially insensitive children's hoodie ad

Not ‘Cool’ H&M Under Fire for Racist Sweatshirt Modeled by Black Child

"We are deeply sorry that the picture was taken", H&M said.

AfricaNews.com:-Swedish fashion brand, H&M have attracted a strong social media backlash after what most people considered a racist photo appeared on their website.

Comparing black people to monkeys has historically been a way to place them lower on the evolutionary ladder and depict them as nearly sub-human and many memebrs iof the onlien community welcomed the edited version.

Buzzfeed, who obtained the apology, reported that the chain retailer didn't intend to cause any offense over the image.

AFP 2017 Daniel SORABJIBlack Woman in'Racist Dove Commercial Speaks Out I Am Not a Victim
AFP 2017 Daniel SORABJIBlack Woman in'Racist Dove Commercial Speaks Out I Am Not a Victim

"We sincerely apologize for this image", said an H&M spokesperson. "Therefore, we have not only removed the image from our channels, but also the garment from our product offering globally".

Questlove predicted early Monday that H&M would strike a conciliatory note, but the Roots' drummer/band leader also seemed to be saying it wouldn't be enough.

His current 18-piece collection, "The Weeknd X H&M", which features a mix of menswear items like sweatshirts and hoodies, is still available online. "We understand that many people are upset about the image. SHAME ON YOU!" write Models of Diversity on Twitter.

The company apologized in 2013 after coming under fire for selling headdresses in its Canada and United Kingdom stores: "Of course, we never want to offend anybody or come off as insensitive", a statement from a company spokesman read.




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