Cops monitoring H&M protests at Gauteng malls

South Africa Party Storms H&M Stores Over Monkey Shirt Ad

In a statement posted to Instagram last week, H&M said it had removed the advertisement and garment.

The controversy began when the chain issued an image of a black child modelling a sweatshirt with the slogan "Coolest monkey in the jungle".

Dressed in the party's signature red, members of the Julius Malema-led Economic Freedom Fighters protested an H&M advertisement featuring a black boy wearing a hoodie with the words, "coolest monkey in the jungle".

"That... nonsense of a clothing store is now facing consequences for its racism", deputy leader Floyd Shivambu wrote on Twitter.

"At the East Rand Mall the protesters managed to enter the shop & stole several items".

Innocent shoppers were forced to flee as activists swept through the stores, which included Africa's flagship H&M stores in the upmarket suburb of Sandton, Johannesburg.

However, that hasn't proven to be enough for many as one of their stores in Gauteng, South Africa, was ransacked by disgruntled protesters, and it reportedly won't be the last.

"We're not going to leave".

"We can't accept that H&M, after what they have done, is coming now and saying we apologise".

While consumers in several countries had called for a boycott of H&M as the picture went viral, the mother of the child model has said that she did not find it offensive.

"The time of apologies for racism are over", he said.

Members of a left-wing, youth-oriented political movement stormed H&M stores around the country on January 13.

A police officer who declined to be identified in the press said members of the SAPS crowd control public order police unit had been summoned to the Kolonnade Mall, but there was no sign of the EFF members.

"I'm deeply offended and will not be working with [H&M] anymore", he tweeted.

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