Meet "Steve Jobs", the Italian clothing company

I fratelli Barbato

Now that the company can officially call themselves Steve Jobs, they're free to market and talk about it.

Share this article: Steve Jobs.

Yes, as reported by the New York Daily News, the Italian fashion company Steve Jobs has won a lawsuit brought by Apple over their use of the name Steve Jobs, the late founder of Apple whom the company once pushed out and then brought back once they realized he was the only person in the building with any good ideas.

Steve Jobs Inc. was founded by two Italian brothers, Vincenzo and Giacomo Barbato, according to Business Insider Italia(via Quartz).

Apparently, Apple did not have a registered trademark on the name but they weren't too happy the brothers wanted to use it. And the court does not seem to find fault with it, much to the chagrin of Apple that had sued the firm.




In 2012, the story goes, the pair noticed that Apple had never trademarked Jobs' name.

To rub more salt in Apple's fresh wound, the brothers also plan to release their own line of electronics as well under the same name.

However, the court ruled that because the letter "J" is not edible, they could not realistically be accused of stealing Apple's iconic logo. However, unlike Apple which uses the fruit by the same name to depict its company, Steve Jobs does the same with the letter "J".

Italian Steve Jobs now makes jeans, clothing and accessories, but they hope to venture into electronics soon. The company manufactures clothing and accessories and has a logo that is very similar to Apple's "bitten apple" logo. Already being forced to admit older iPhones were being purposefully slowed down, followed by an apology and cheap battery replacement offer, now Apple has lost a multi-year Steve Jobs branding legal battle.

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