Apple just bought Shazam. What does it mean for the next iPhone?

Apple to buy music app Shazam

After a few days of rumours surrounding Apple's possible acquisition of the British-founded Shazam, Apple has confirmed to BuzzFeed that it has acquired the firm and all of its assets. "Today, it's used by hundreds of millions of people around the world, across multiple platforms". Apple sealed the deal at $400 million.

But Shazam has struggled to find a way to make money off its technology, even as it said that it had reached one billion downloads on smartphones a year ago.

Shazam is a great platform which is already working on some other apps.

"Spotify has made the discovery of new music front and centre of what makes it a compelling proposition", said Mark Mulligan, from the consultancy Midia Research.

Apple has also been rumored to implement music recognition for the HomePod, so we are guessing that Shazam will play a big role in that.




On Monday, Apple company issued a statement describing Shazam as Natural fit with its services. "We have exciting plans in store, and we look forward to combining with Shazam upon approval of today's agreement", the company told the publication.

Google has offered a similar feature for a couple years now, However, it only allows customers to "pre-register" for an app release and not pre-oder for purchase.

Through all of this, Shazam has developed some interesting partnerships, specifically with Apple and Spotify (who together get around 1 million referrals each month via Shazam), and Snapchat, which now has an integration with Shazam where Snapchat users can "recognize music, engage with Shazam content, and send their music and artist discoveries as Snaps to their friends". This feature is a good advantage if a developer is trying to draw attention to their new app.

The two companies were in talks for several months, and Shazam also discussed a deal with Snapchat and Spotify, the report said.

To let Siri replicate the trick or add innovations of its own, Apple might have felt it needed to bring Shazam in-house. The most obvious would be with Apple Music, where Shazam's team could help improve the experience of the service, it says.

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