Amazon's Happy Holiday: Over 4 Million Try Prime During A Single Week

Amazon just revealed its top selling item for the entire holiday season

Amazon on Tuesday said this year marked its "biggest holiday season" yet with record level sales. Prime membership continued to grow - "in fact, in one week alone, more than four million people started Prime free trials or began paid memberships, to benefit from free two-day, one-day or same-day shipping, in addition to ultra-fast one and two hour delivery with Prime Now".

Along with the Echo Dot, the Fire TV Stick with Alexa Voice Remote was another top-selling Amazon device and one of the best-selling products across all of Amazon. More than 2 billion items sold this way globally a year ago, according to Amazon, and 140 million items were sold this way from just Thanksgiving through Cyber Monday. Another tidbit is that the peak day of customer fulfillment this past year was on December 19. The Echo Dot led the sales of "tens of millions" of Alexa-enabled devices worldwide, according to the company, which said Echo Dot, Echo Spot, and Echo Buttons sold out this holiday season. Companies continue to handle their own packaging, shipping and customer service.

The holiday shopping season is finally over and that means Amazon has some shopping data for us.

Between Thanksgiving and Christmas, Amazon Air carried enough packages to equal over a billion Echo Dots.

Amazon's Fire TV Stick was the top-selling line of streaming-media players in the USA, U.K., Germany, and Japan on the site, with the site selling twice as many Fire TV Sticks this year vs. last year's holiday season.

Customers shopped hundreds of Deals of the Day on throughout the holiday season.

The company's popular product, Amazon Alexa, which is a voice-based assistant software behind Amazon Echo, was the most downloaded app on Christmas Day in both Apple Store and Google Play, two virtual stores for the iOS and Android mobile operating systems.

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999.

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