Amazon Prime Video App Lands On Apple TV

There's No Great Reason to Buy an Amazon Fire TV Anymore

Amazon has launched the Amazon Prime Video app on Apple TV in over countries worldwide, just as Google pulls YouTube from Amazon Fire TV and Echo Show.

All of which means that Amazon and Google can safely invest in the Apple ecosystem, without fear that they're creating an existential threat. The Chromecast streaming product was removed from Amazon.com in 2015. Or, rather, what it doesn't stock.

Amazon and Google are in a tumultuous relationship and signs of discord have reached their peak as Google has stated that it won't allow Amazon streaming devices such as Fire TV and Fire TV Stick from accessing YouTube from January 1st 2018. Google pulled the service because Amazon doesn't sell its products, the company told CNN Tech. But Amazon doesn't carry Google products like Chromecast and Google Home, doesn't make Prime Video available for Google Cast users, and last month stopped selling some of Nest's latest products. As you might know Nest is now a Google subsidiary. Amazon on its part is trying to sort things out with Google.

Google admitted that the move was retaliatory.

Whether this is all offset by Apple's 4K pledge to upgrade existing HD purchases to 4K depends on how much you already have in your iTunes library, but it's nonetheless irritating that, having spent this much on a streamer, you might have to switch to another device to access The Great British Bake Off in HD. If that happens, Fire TV owners can still watch on a phone, tablet or personal computer.




Which brings us to the Amazon/Apple dispute.

- Universal Search now supported - search for Prime videos using iOS search (US, CA, AU, NO, & SE only). For cheaper models, you can get that through Roku's smartphone app. "The question is, can you get it on there with acceptable business terms?" It charges via Lightning connector, just like an iPhone, and it also has infrared support so you can use it to control the volume on your TV or set-top box.

How many subscriptions do you have to watch content on your television? Here, the streaming service's content can come up in systemwide searches. Amazon even released an app for the third-generation Apple TV, which was discontinued previous year.

Amazon Prime Video on Apple TV app also supports Universal Search. "This isn't exactly what you'd expect from one of the biggest profile apps on one of the AV world's most expensive video streaming boxes", he wrote.

Aside from that, the Apple TV app also now supports live sports coverage from ESPN and National Basketball Association with partnership from the National Basketball Association and Turner Sports.

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