Long queues outside Apple stores ahead of iPhone X launch

Huge crowds gather outside Apple store in Orchard Road ahead of iPhone X launch

For the company's fiscal fourth quarter, which ended September 30, Apple reported earnings of $2.07 a share on revenue of $52.6 billion.

Analysts were looking for guidance from Apple that mirrors the questions playing out in many Apple fans' minds across the country: iPhone X or iPhone 8? While Apple has dabbled in expanding its promotional strategy before-like when it blitzed the fashion industry trying to sell the Apple Watch as a fashion statement as well as a device-this kind of all-out promotion is very new for the company, so we'll have to wait and see how it pays off when retail sales begin Friday. Including pre-orders running off-charts, and the situation recommends that Apple die-hards will have to expect hard ere they can go their fingers on an iPhone X. Analysts predicted revenue of $84 billion, according to data compiled by Bloomberg. Device sales reached 46.677 million for iPhone, 10.326 million for iPad and 5.386 million for Mac. Apple generated $52.58 billion revenue in its fiscal fourth quarter, which ended on September 30, compared to $46.9 billion a year ago.

IPhones usually account for about two-thirds of Apple revenue and the devices are a hub for a growing suite of other products and services from the company.

The iPhone X is not the only product Apple is releasing this holiday season.

Apple's upbeat results suggest the company is on track to deliver the biggest profit ever recorded by a USA company in the next quarter, which included the all-important holiday shopping season and the release of its latest iPhone.

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A merchant at the Huaqiangbei electronics hub in Shenzhen, who was offering an iPhone look-a-like called the "E-Feng X" from 1,599 yuan, said sales volumes were "very good". Apple must also be improving its margins because the associated revenue increase was a whopping 25 percent and up 28 percent from the previous quarter.

The company also did not say whether it had concerns about building enough iPhone X units to satisfy demand; many analysts have said they've already factored likely delays that could stretch well into 2018 into their forecasts. Six analysts surveyed by Zacks expected $51.17 billion.

Apple fiscal 4th quarter sales results are in with a return to growth in the smartphone, tablet, and notebook markets.

Apple for years has sought to make the release of its new phones a landmark event. It would also set a new quarterly sales record for the company. The company sold 74.8 million iPhones in the year ago holiday quarter.

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