Black Friday Is Mutating

Today is Giving Tuesday a global day of giving following Thanksgiving Black Friday and Cyber Monday

According to the National Retail Federation, more than 174 million Americans shopped in stores and online during the just-concluded Thanksgiving Day through Cyber Monday holiday weekend period. The group finds those who shopped online and in stores spent or were planning to spend $82 more on average than online-only shoppers, and $49 more on average than store-only shoppers. But the group said the average amount spent per person was $335.47 with 75 percent of it going toward gifts. The trade group said Tuesday that the shopping data reaffirmed its earlier prediction that total sales this holiday season would increase by as much as 4 per cent over previous year.

Cyber Monday, the Monday after the Thanksgiving, is expected to rake in 6.6 billion dollars in online sales, making it the biggest USA online shopping day in history, said the report. For the first time in the U.S., Cyber Monday mobile revenue has broken the $2 billion barrier, according to Adobe Digital Insights.

Shay said that although some say that retail stores are in their death throes, 24 of the top 25 e-commerce sites are still legacy brick-and-mortar retailers such as Walmart and Best Buy.

The amount spent on United Kingdom online retail sites on Black Friday 2017 was up 11.7% to £1.39bn.

"It all speaks to this continuing evolution of the industry", NRF Chief Executive Officer Matthew Shay said on a conference call Tuesday.

The retail federation said about 58 million consumers shopped online only, while 51 million shopped only in stores. Throughout Thanksgiving, Black Friday, and Cyber Monday, the Nintendo Switch became the internet's best-selling purchase, pointing to a successful holiday season ahead for Nintendo, Markets Insider reports.




Of those who chose to shop at the last minute, 52 percent planned to shop online. But the firm added the decline in traffic was less than 1 percent on Black Friday, evidence that stores still remain an integral part of the busy shopping period. "However, younger consumers (those under 34) are still savvy when it comes to online shopping and leveraged their smartphones the most to browse for the best deals from some of their favorite retailers".

The research firm said the $6.59 billion spent on a day dedicated to e-commerce was a 16.8 percent increase from a year ago and resulted in the largest USA online shopping day in history.

And almost a third of Cyber Monday purchases were made on a mobile device, according to Adobe.

Top shopping destinations included department stores (43 percent), online retailers (42 percent), electronic stores (32 percent), clothing and accessories stores (31 percent) and discount stores (also 31 percent).

"The past Cyber Monday behavior of shopping on your work computer during the day is nearly completely reversed". Adobe found that smartphones accounted for slightly more traffic than desktop computers on Thanksgiving, but not on Black Friday.

Deepest Discounts on Cyber Monday Cyber Monday offers continued the trend of big savings, with even deeper dollar-off discounts than Black Friday.

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