Apple launches 'Apple TV 4K' with 4K, HDR capabilities

The report mentions that the iPhone X’s power button will be used in addition to verification methods for necessary activities

Apple on Tuesday unveiled an upgraded version of the Apple TV streaming media device with support for ultra-high resolution 4K video. While the 2015 model used an A8 chip that has always been dropped from Apple's iPhone lineup, the Apple TV 4K runs on an A10X Fusion chip - the same processor that is inside the latest iPad Pro devices.

Most notably, Apple announced that it is working with streaming leaders Netflix NFLX and Amazon Prime AMZN to bring its 4K titles to iTunes.

During Apple's Special Event, the company announced that Apple TV 4K would allow you to buy 4K movies from iTunes for the same price as HD films.

The Apple 4K TV will be available to order starting September 15, shipping a week later on September 22. The Apple TV 4K starts at $179 for 32 GB, and you can opt for a 64 GB model for a whopping $199.

The dimensions and physical make up of the Apple TV 4K appear to be unchanged. For the first time, developers could write apps specifically for the Apple TV.

Apple is on top of video trends, so they're not just interested in 4K - but also HDR, or High Dynamic Range. A new iteration of Apple's useless TV app was also demonstrated. The company says that Apple TV 4K features unbelievably sharp, crisp images, richer, more true-to-life colours, and far greater detail in both dark and bright scenes. If you already own 1080p movies, Apple will automatically update to 4K at no charge.

Apple has long had big ambitions for changing the way we watch TV.




The Apple TV is the center of your home entertainment system.

Our complete coverage on Apple iPhone event 2017.

The update to Apple's television-connected box brings it in line with other hardware manufacturers who have offered 4K video support for a while. The current Apple TV uses the A8 chip, which was launched alongside the iPhone 6 and iPhone 6 Plus in 2014, but that isn't capable of 4K video playback.

Apple has revealed that the new edition of its Apple TV service will boast 4K and HDR support.

This reveal clearly shows references to Apple TV but with mention of 4K UHD support.

The Apple TV 4K will come with the latest software, tvOS 11.

Want the latest recommendations from Zacks Investment Research? Apple will also be adding more live sports channels along with remote access to the Homekit.

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