Facebook accelerates video offer with Watch for TV shows

YouTube app on digital devices

Facebook issued a press release this week detailing the features they've already developed for the launch of Watch.

Imagine that all these users that Facebook have gathered throughout the years; now, the Watch can also capitalize on the huge amount of audience and statistics they have.

Facebook has plenty of expectations at launch.

It will be "a place where you can discover shows your friends are watching and follow your favorite shows and creators so you don't miss any episodes", Facebook chief executive Mark Zuckerberg said. Facebook has said that it is introducing the platform to a limited group of publishers in the U.S.

Unlike the company's previously launched Facebook Live videos, which run in users' newsfeeds, Watch will host shows made up of individual live or prerecorded videos that users can access through an interface that resembles YouTube.

On the blog post, Facebook said that watch will be available on the users' mobile, desktop, and laptop.




Facebook said it ranks content based on how relevant it is to the user, which can include factors like how long a user watches a video, how many they watch to the end, and whether or not they watch with sound.

Other shows will be produced by video partners including National Geographic, Time Inc., NASA and the NBA.

If Facebook succeeds in getting more people to watch its original series on its platform, it could help the company solve a major issue they are facing: Having too many ads. Watch can give a tough fight to platforms like YouTube, Netflix, Amazon Prime Videos and even the regular TV shows.

Facebook's mini-network initiative is part of the company's aggressive push into video. They also mentioned these possible features that are included in Watch; shows that engage fans and community, live shows that connect directly with fans, shows that follow a narrative arc or have a consistent theme and Live events that bring communities together.

The Watch tab puts a lot of sections around videos, where you'll find categories like "Most Talked About", "What's Making People Laugh", and "What Friends Are Watching". Each show will get a dedicated show page where old episodes will be kept. Also, Facebook will open up the platform to a limited group of creators and will then roll it out to all soon after.

"In general, the model here feels very YouTube-like, with a subscription model, though Facebook's apps for TV platforms in recent months have signaled the broad structure and interface, with a combination of videos recommended or liked by friends, things you've saved, things that are popular on the platform, and so on", said Jan Dawson of Jackdaw Research.

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