YouTube takes tougher stance on hateful, inappropriate content

YouTube adds more details, and restrictions, around which videos can be monetized

YouTube has revealed new guidelines for content that is eligible for advertising, taking a "tougher stance" on inappropriate videos.

The site is also cracking down on creators being able to profit from hateful, incendiary and demeaning content. Some of these videos were from the Australian identical twins, Racka Racka, who used famous kid characters like Ronald McDonald and Mickey Mouse in violence and sexual content.

"We hope this additional information will provide you with more insight into the types of content that brands have told us they don't want to advertise against and help you to make more informed content decisions", said YouTube's VP of product management Ariel Bardin.

After facing a significant backlash from a variety of advertisers, YouTube has finally toughened its content guidelines. As a reaction, Google clamped down on such content which incited Youtubers prompting the video-sharing website to be more clear on the matter.

The three categories are - Hateful content, Inappropriate use of family entertainment characters, and Incendiary and demeaning content.




Content that promotes discrimination or disparages or humiliates an individual or group of people on the basis of the individual's or group's race, ethnicity, or ethnic origin, nationality, religion, disability, age, veteran status, sexual orientation, gender identity, or other characteristic associated with systematic discrimination or marginalization.

The rules had not actually changed, but rather, the notification system YouTube uses to warn content creators when their content can not be used by advertisers and therefore will not bring in any revenue underwent a few tweaks.

The updated guidelines are a response to creators asking YouTube to clarify what will and will not be deemed advertiser-friendly. It is just that the video will continue to live on the platform, but won't be eligible for any sort of advertising from the company's brand partners - they no longer appreciate their ads appearing next to any offensive or hateful content.

The guidelines don't cover every possible video type out there, but it does give a better idea on the kind of videos advertisers are most bothered with. High-profile YouTubers were up in arms past year after the website determined that some content of the more controversial end of the scale was not suitable for advertising following complaints from brands. "Thank you for being patient with us as we work to improve the ecosystem for creators, advertisers and users". For example, video content that uses gratuitously disrespectful language that shames or insults an individual or group. Now Youtube has made the guidelines clear.

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